After EUROSHOP,
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ISO, International Shopfitting Organisation was represented on the Euroshop with an information counter, and had many interested visitors, questioning about membership, associated membership and possible participation in the coming events, that in 2005 are:
- Global Shop visit, Las Vegas USA, 21-23. March (see next resumé).
- ISO annual Congress,
- ISO-
- ISO Incentive
The ISO president, Morten Grøn-Hansen’s first, immediate comments to the ’05 Euroshop, as expressed to the STORES+SHOPS Magazine, when we summed it all up over a glass of beer and water on the last day of the show was according to the notes of Preben Bailey of this ISO Information Office:
“It has been a fantastic show.
The Samuelsons Group, that I represent, had in advance decided NOT to show “shelves”, but to emphasize on our A-Z supply program. The visitors to our booth can watch the whole procedure from the first contact to the success of a new store on live screens within each of the disciplines that are all pieces of the same puzzle, and are all together, altogether creating the result the customer needs: An attractive, functional, and accordingly profitable store!
The pieces of the Samuelsons Group’s puzzle are:
Concept development – Construction & Design – Shop Systems – Production – Turnkey !
The presentation of the
pieces were made by our customers!
It has been very convincing to be
able to present store managers from most of
And this brings me to the viewpoint as ISO president:
We sense a new optimism in the industry. Of course there are always pessimists about, but fortunately few at the Euroshop. On the contrary we are of the opinion, that they stayed away.
It shall be interesting to see the visitor
statistics, because our immediate impression is, that we have seen much more
“Global” interest than anytime before. Visitors from
As I understand, Euroshop
has already realized this trend, reaching out towards
The globalization has also reached Euroshop.
Maybe the total number of visitors has decreased, which we actually believe, but in that case it is the small, local shopkeeper who stayed away. His future is threatened. The chain stores are taking over everywhere, whether you like it or not.
A motto within the International Shopfitting Organisation is:
Knowledge of the industry you are in, is the key factor for success and profit in the 21st Century!
And “surprise”: Most of the dominant shopfitters apparently had the same great idea for this year’s Euroshop, that we of the Samuelsons Group. They did not show “shelves” or much hardware at all! Exactly as we did, they emphasized on personal relations! I may meet a lot of disagreement from members as well as small suppliers of the shopfitting industry, but I am convinced that the retailers go for the human relations and the BRAND, the name of a reliable company, doing shopfitting from A-Z. Any reliable company can supply anything in hardware. The client needs a supplier he can trust to deliver on time, that he can “understand” (and we do not mean the language – there is much more to it), a supplier that is a partner. A supplier that “know how”.
And that is what ISO - like the Euroshop - is all about. That is why I personally feel comfortable as president of ISO as well as ceo of Grøn-Hansen of the Samuelsons Group.
It is all about confidence, reliability, personal relations.
Shopfitting is a very interesting and never resting business.
After Euroshop 2005 we all look forward to new growth.
See you at the next Euroshop, 23.-27. February 2008, and hopefully to many exciting ISO events in the meantime!"
After EUROSHOP, 19-23rd February 2005, what happened?
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ISO, International Shopfitting Organisation was represented on the Euroshop with an information counter, and had many interested visitors, questioning about membership, associated membership and possible participation in the coming events, that in 2005 are:
- Global Shop visit, Las Vegas USA, 21-23. March (see next resumé).
- ISO annual Congress, Copenhagen Denmark, 14-17. April.
- ISO-China Fact Finding Tour, incl. CRC Expo Shanghai, 25. June-2. July.
- ISO Incentive Tour, Sweden, incl. ELMIA Subcontactor Fair, Sweden 5-9. November.
The ISO president, Morten Grøn-Hansen’s first, immediate comments to the ’05 Euroshop, as expressed to the STORES+SHOPS Magazine, when we summed it all up over a glass of beer and water on the last day of the show was according to the notes of Preben Bailey of this ISO Information Office:
“It has been a fantastic show.
The Samuelsons Group, that I represent, had in advance decided NOT to show “shelves”, but to emphasize on our A-Z supply program. The visitors to our booth can watch the whole procedure from the first contact to the success of a new store on live screens within each of the disciplines that are all pieces of the same puzzle, and are all together, altogether creating the result the customer needs: An attractive, functional, and accordingly profitable store!
The pieces of the Samuelsons Group’s puzzle are:
Concept development – Construction & Design – Shop Systems – Production – Turnkey !
The presentation of the pieces were made by our customers! It has been very convincing to be able to present store managers from most of Europe praising us, their supplier and partner for what we have done for their success. We thank them for that. It has been the best promotion imaginable for the Samuelsons Group, which gives us all a solid basis for our work and expansion the next 3 years.
And this brings me to the viewpoint as ISO president:
We sense a new optimism in the industry. Of course there are always pessimists about, but fortunately few at the Euroshop. On the contrary we are of the opinion, that they stayed away.
It shall be interesting to see the visitor statistics, because our immediate impression is, that we have seen much more “Global” interest than anytime before. Visitors from East Asia, Australia, South America as well as North America of course. More than ever! And last, but not least we have welcomed a large number of new visitors, and even exhibitors, from our new EU member countries, as well as their neighbors from Russia, Ukrainea, Belorussia. Welcome to all of them.
As I understand, Euroshop has already realized this trend, reaching out towards China (Shanghai June ’05, ISO will visit), Russia (Moscow September ’05) etc.
The globalization has also reached Euroshop.
Maybe the total number of visitors has decreased, which we actually believe, but in that case it is the small, local shopkeeper who stayed away. His future is threatened. The chain stores are taking over everywhere, whether you like it or not.
A motto within the International Shopfitting Organisation is:
Knowledge of the industry you are in, is the key factor for success and profit in the 21st Century!
And “surprise”: Most of the dominant shopfitters apparently had the same great idea for this year’s Euroshop, that we of the Samuelsons Group. They did not show “shelves” or much hardware at all! Exactly as we did, they emphasized on personal relations! I may meet a lot of disagreement from members as well as small suppliers of the shopfitting industry, but I am convinced that the retailers go for the human relations and the BRAND, the name of a reliable company, doing shopfitting from A-Z. Any reliable company can supply anything in hardware. The client needs a supplier he can trust to deliver on time, that he can “understand” (and we do not mean the language – there is much more to it), a supplier that is a partner. A supplier that “know how”.
And that is what ISO - like the Euroshop - is all about. That is why I personally feel comfortable as president of ISO as well as ceo of Grøn-Hansen of the Samuelsons Group.
It is all about confidence, reliability, personal relations.
Shopfitting is a very interesting and never resting business.
After Euroshop 2005 we all look forward to new growth.
See you at the next Euroshop, 23.-27. February 2008, and hopefully to many exciting ISO events in the meantime!"
...... said Morten Grøn-Hansen, president of ISO, International Shopfitting Organisation on the 23rd February, last day of the Euroshop 2005.