ISO Congress 2006, Warsaw

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Facts from visits to shopping centers JANKI and ARKADIA, 9.-10.

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JANKI shopping mall and Retail Park, suburban South-West Warsaw, was until recently the largest retail concentration in Central Europe, now passed by an IKEA development in Targowerk on the opposite side of the capital. JANKI opened with some 80 stores and a Hypermarket in August 1999, finished in 2001.

 

Due to the increasing competition and rapid opening of numerous modern shopping malls in the Warsaw region in the following years, sales went down seriously as JANKI was loosing the urban customer base. A "catchment analysis" (where to catch customers) forced the JANKI retail park to uptrade and relaunch last year, changing the whole marketing concept towards the South-Eastern suburbs and with a remarkable success.

 

The customers, that previously came out from Warsaw city, are today coming in from an area housing a weighted customer base of quarter of a million people. New brands, IKEA, Electro World, H&M, Conforama, Multiplex Cinema City etc. and a joint marketing of the whole JANKI as a Retail Destination turned the trend.

 

The Shopping Mall is managed by Apsys Polska.

The Mall itself has today 88 stores, 9 restaurants & cafés, cinema.

Gross leasing area 75.000 m2

(Géant hypermarket hereof 27.000 m2)

3500 Parking places

Ca. 6 mio visitors per year

Catchment area: 2.3 mio inhabitants (300.000 within 20 minutes drive).

Opening: August 1999 – extension 2000, last stage 2001 and relaunch in 2005!

 

ARKADIA shopping Center, Warsaw City was just awarded Best Shopping Center 2005, category New Centers, large (jointly with Whitefriars, Canterbury, UK) by the International Council of Shopping Centers, at the annual conference in Copenhagen, April 2006.

A well deserved honour 

 

The shopping mall is managed by Cefic Polska.

Gross leasing area 110.000 m2

Anchors hereof Carrefour, 18.400 m2, Leroy Merlin 11.800 m2.

180 shops

25 Restaurants

25 large fashion stores (H&M, Zara, C&A, Saturn, Marks & Spencer, Peek & Kloppenburg etc.)

4000 covered free parking places on 2 underground floors

Opening October 2004.

 

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Preben Bailey

ISO Secretariat

22.06.06

 

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