ISO
Future Strategy
as confirmed by the Management Committee.
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The strategy of ISO to revitalize and
consolidate the organisation, increase membership and create new interest and
results for the benefit of the members was unanimously agreed at the MC Meeting
in
1. Evolution, not revolution.
2. Offer value to members.
3. ISO may learn from, and follow the best National Member Organisations' examples.
4. Direct members are welcome. When there are 5 members from a new country, ISO shall
active try and help them establish their own National Organisation as member of ISO.
5. Congresses shall be organized with
emphasis on content.
MC must decide on the Business Theme well in advance.
6. Finances must be restored. All activities should create a profit.
7. ISO's headquarter (and assets) is at present in Zürich, but can in principle be anywhere.
8. Information and activities are at the office
of Preben Bailey in
Keep improving professionalism and focus on business.
9. Plan at least 2 years ahead, preferably longer.
10. According to the statutes ISO's official languages are German, French and English.
The MC- and daily language is English, but whenever extended use of French, German (and
Italian?) improves the interest and
collaboration within the organisation it should be considered.
11. Report by PB at the MC meetings: Accomplishments up-to-date.
12. Plan for the coming period by PB at the MC meetings.
13. ISO will have one official web-site as from 31.03.2006.
14. Another
15. STORES+SHOPS is considered the "official ISO Magazine".
All other quality trade magazines are regularly "fed" with PR, news and articles by PB.
16. Proposal for a new name and/or logo by president Morten Gron-Hansen and MC member
Jonathan Loader of the
17. We are today more than 1.500 ISO members!
A plan to profit from our joint purchase power from Exhibition centers etc. will be worked out.
18. ISO is open to cooperation with other
organisations, such as Popai a.o.
for mutual benefit.
19. ISO members are welcome to participate in other national organisations' events.
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It was decided to move the ISO secretariat from Zürich to the information office address after
31.03.2006:
ISO, International Shopfitting Organisation
Secretary General, Preben Bailey
Thornberg – Bailey AB, Skogsvägen
6, S-240 12
Tel: +46 4653 202, Fax: +46 4653 229, e-mail: iso@thbailey.com, www.thbailey.com/iso.htm